About eWhat®

Essence Marketing and the Value Proposition

Find out how to avoid competition, distraction and commoditization by identifying “your purpose, your why.”

Essence Marketing utilizes the soul and spirit of your company to align the right employees, partners and customers. Ultimately helping you differentiate yourself from the competition, stand out from the crowd and become visible to people who share the same values and characteristics you embody. When this happens, your business grows organically with every connection you make.

Essence Marketing uses the Value Proposition process to uncover and define the things that make you different and not the same. The value proposition is not a statement, which is often a common misconception. The value proposition identifies characteristics that build the fabric of your organization and in the relationships with your employees, vendors, partners, fans, and your customers.

eWhat is a free service to help guide you through a process to self-identify your assumed value proposition and to document, refine, and compare to other businesses in the marketplace.


The eWhat database collects assumed and validated value propositions to help identify the key terms used by organizations across industries, public and private organizations, varied levels of financial success, customer service, and employee satisfaction.

As the database continues to grow, more data and comparisons will allow organizations and users to review their value proposition, and see how they benchmark amongst clients, competitors, fans, and those who share similar characteristics.